The Covid-19 pandemic has prompted different responses from company CEOs seeking to ensure their businesses survive. Keeping their employees safe has been the first priority, but beyond that, their task has involved understanding the situation, launching countermeasures, and trying to evolve ways of working to ensure their businesses can continue.

We spoke to the chief executives of three major companies in three very different industries. In their responses to the crisis, we found that Winston Churchill’s adage, “Never let a crisis go to waste,” was as relevant as ever, with businesses finding positives during the pandemic.

Accelerate strategy

Shipping giant A.P. Moller - Maersk embarked on an historic transformation in 2016 to become an integrated transport and logistics company—combining its shipping line, port operations, and freight forwarding businesses into a single entity. However, progress had been limited.

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