There is no getting around the hype surrounding agile, the organizational concept originally codified by software developers in 2001. Powered by the demands of a fast-changing consumer landscape in recent years, agile’s reach has stretched beyond software development and now extends to customer relations as well as product and service development.

The agile school of thought holds that reorganizing business activities around cross-functional, self-managed teams, each with a clear purpose and focused on specific customer needs, leads to improved performance outcomes and customer-centric innovation.

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