Strategy execution is still a relatively new topic in business, and leaders struggle with how to do it. They face many execution challenges, and the top one is communicating the strategy. If you understand the most common pitfalls in communication, you can avoid them.

What are your preferences?
• Apple or Galaxy phones?
• Working in the morning or at night?
• Tea or coffee?
• Work alone or in a group?
• Window or aisle seat on the plane?

Just as everyone will answer these questions based on their own preferences, people have their own ways of answering the call to executing a new strategy. Leaders who achieve excellence in execution recognize this as they prepare to communicate a new strategy. They consider how to respond to people’s different preferences and strive to create the right first impression. Consider that you never get a second chance to start a good execution.

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