It’s no surprise to many consumers that some retailers and brands think that packaging—although necessary—isn’t really something to invest a lot of time, money, or effort in.

Consider the box. Many would look at it as an inconsequential container. It’s the thing you must rip, cut, tear, or surmount to get to what really matters—the item inside.

Well, I’m here to tell you that consumers do care about packaging. They care a lot more than you might think, particularly when it comes to attitudes on sustainability. Of course, I’m biased. My company, Sealed Air, built a more than 50­-­year-­old business on selling packaging, so of course we believe that it matters.

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