Many manufacturers have struggled for years to hire qualified workers. The outlook is for more of the same. With an aging workforce, emerging new technologies requiring more skilled talent, and the continuing decline of trades education in high schools and community colleges, an estimated 2.1 million manufacturing jobs could go unfilled in the United States by 2030.

If dozens of job prospects viewed a manufacturer’s most recent job listing, but no candidates applied, it may mean that the listing is not attractive to them or isn’t reaching a broad enough audience. It’s time for businesses to rethink their hiring processes, starting with a few common key questions:
• Who are the people the manufacturer is looking to recruit, and would they be a good fit within the company’s culture?
• What does the company offer to help convince people that it’s a place where they will want to spend considerable time and invest in a career?

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