Reshoring is the trend of bringing manufacturing from overseas back to its local origin—to here, the United States. The tariffs on Chinese, Canadian, and European imports were levied both to level the global-trade playing field and incentivize U.S. companies to bring manufacturing back to America. Now it seems that the Covid-19 pandemic may have accelerated this trend.

Supply-continuity risk, rapid innovation, responsiveness, and technological collaboration are now critical considerations for sourcing, as are costs, quality, and lead time. Changing consumer behaviors demand rapid and iterative innovation, which can be more effectively achieved by shortening supply chains and bringing producers closer to final consumers.

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