Yes, it’s time for the Oxford English Dictionary (OED) to pay attention! Having recently seen an article in The Guardian about the new additions to the OED, it seemed a good time to take a somewhat tongue-in-cheek look at the 10 words I would propose for inclusion in that venerable reference for the English language. After all, if “yolo” (you only live once) and “squee” (an exclamation expressing delight or excitement) can make it, why not my 10 words?

So, with no shame or even claim to authorship in some cases, here are my 10 proposed additions (in alphabetical order, of course):

1. Custoforce engagement: The act of delighting the customer by empowering the frontline workforce to take action on first contact with the customer, thereby improving both customer and workforce engagement.

2. Gutformation: Ignoring the use of data and analysis in favor of gut instinct as the information source for decision making

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