In today’s talent market, employees are consumers of the workplace: They are attracted, recruited, and wooed into making employment decisions, similar to how companies market products and services to shoppers.

It’s an emotional journey for both sides, filled with ups, downs, and a variety of influences. Once the acceptance letter is signed, both candidates and hiring managers feel a sense of victory and breathe a sigh of relief.

It takes a great deal of time, effort, money, and resources to attract great talent, so it would make sense that companies then spend equal energy and resources to onboard new hires. But the fact that only 12 percent of employees strongly agree their company does a good job of onboarding new employees reveals there’s a major letdown after the recruitment phase is over.

If only 12 percent of consumers felt a brand they selected delivered on what it promised, you can bet they wouldn’t stay with that brand very long—if at all.

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