When you set goals, there’s commonly two types: quantitative and qualitative. By setting both types of goals for your organization, you can achieve a balance of results driven by people focusing on the behaviors that matter.

Quantitative goals and driver metrics

When you set quantitative goals, they’re going to focus on things like financial results, operational metrics, customer dynamics, or quality. You can typically track these types of goals pretty easily. That doesn’t mean you don’t have to be thoughtful about these metrics. A focused set of critical driver metrics is more valuable than a broad set of less relevant metrics that your team can’t affect. Let me share an example.

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