Would you choose a beverage off the store shelf if the same brand sitting next to it was a different color? The Bacardi Bottling Corp. knows the answer is probably no, which is why the company incorporates strict color standards into its Bacardi Mojito production process.

Bacardi Mojito is a mix of premium rum, flavorings, and special natural ingredients. Since the color of these ingredients can vary, Bacardi bottlers need to continually adjust their recipe to maintain consistent flavor and appearance.

Natural ingredients can create an unnatural appearance

“We can’t just follow the exact same recipe for every batch of Bacardi Mojito that we mix because of the color variations of a few incoming ingredients,” says John Scussel, lab supervisor for the beverage plant. “Using natural ingredients can make the final product appearance notoriously difficult to control. A small change in lot-to-lot color of these can make quite a difference in our mojito, and our consumers demand consistency not only in taste, but also in the appearance of our products.”

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