(X-Rite: Grand Rapids, MI) -- In fashion, apparel, and home goods, color is paramount, influencing textile aesthetics and customer satisfaction. Achieving the desired colors sustainably and efficiently across the global supply chain has long been challenging for brands and textile suppliers. X-Rite and Pantone, global leaders in color science and technology, have announced Textile Color Hub, a groundbreaking solution to make digital color specification more efficient, achievable, compliant, and sustainable across the design-to-production workflow.

For most textile brands, color specification is a painstaking and subjective process. In a traditional workflow, brands and designers select colors and send a physical sample for suppliers to match. The supplier creates multiple lab dips and ships the options back to the brand for approval. This cycle can repeat multiple times, leading to unnecessary delays and excess waste that increases the carbon footprint of the textile industry.

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