A small business has been given the green light to reopen amid the Covid-19 pandemic. What does it need to consider for employees and customers?

Small-business owners are reorganizing physical space to account for continued distancing requirements, and rethinking supply chains to deliver products and services in new ways to meet changing demand patterns. But they must not forget the hearts and minds of employees and customers.

That doesn’t mean replacing a focus on the bottom line, but it helps address the need for a new set of expectations and ways of communicating in terms of product or service offerings, delivery methods, and real-time feedback.

Based on our expertise in organizational behavior and past research we’ve conducted, we provide a set of recommendations to help small businesses thrive in our new Covid-19 economy by looking after the hearts and minds of the people most important to businesses: employees and customers.

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