You might think that buyers' and sellers' expectations for an ecommerce platform would be the same regardless of whether it was for B2B or B2C. But that isn’t true. What a business needs from an ecommerce platform is not always the same as what a consumer needs.

To deliver the best B2B ecommerce experience for business clients, a platform must be designed with business in mind. We speak with Yoav Kutner, co-founder of Oro Inc.