A large part of developing a rapport with customers is to offer a conversational tone that is warm and inviting. This can sometimes be achieved by paying close attention to the little things a customer might say. Search out ways to take your verbal exchanges down a road that is paved with friendly conversation.

Recognize and acknowledge

As you get to know your customers, you might discover some things about them that are worthy of your praise. If you learn of a birthday, marriage, anniversary, graduation, or other recent milestone, offer your congratulations. It’s a quick and easy way to instantly put a smile on their faces.

Look for things that can allow you to offer sincere validation of their interests as well. Acknowledgements can mean a great deal to people. Don’t be afraid to ask questions, just so long as your questions take on the form of “small talk.” Don’t let customers perceive you as someone who is prying into their personal lives.

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