Unless you are a supervillain, or hiding from the authorities, a cloak of invisibility is not necessarily a good thing. When you’re in business, and you are looking to use your digital presence to drive customers and revenue, invisibility, most definitely, is not a good thing. But if you can’t remember the last time you updated your website—or if the pictures and text look super-teeny-tiny on your mobile device—you may, very well, be invisible.

Google’s new mobile first indexing for the whole web

That’s because in March 2020, Google—the search engine, internet-of-everything behemoth—announced it was changing the way that websites are indexed into its search engine. Though we’ll get deeper into the weeds in a moment, the key distinction is this: If your website isn’t built with a mobile-first posture, it now—and likely, into the future—will be overlooked by Google’s indexing algorithm.

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