Bruce Nevins is a serial entrepreneur across multiple industries, including beverages, lighting, and athletic apparel. A graduate of West Point and the Stanford Graduate School of Business, he launched Perrier in North America during the 1970s and expanded into domestic water through the acquisitions of Calistoga, Poland Springs, and Arrowhead.

He also ran Pony Sporting Goods, a competitor to Nike; Napa Naturals, a fruit-based soft drink maker; and in 2001, co-founded Dutcher Crossing, a winery. He is currently helping build Green Ray, an LED lighting company, and Agile Life, a patient transfer system that safely transfers injured and other bedridden people from their beds to their wheelchairs.

In 10 words or fewer, what is the big idea behind your business?
Creating or expanding a product category in the consumer field.

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