In his book, Disciplined Entrepreneurship: 24 Steps to a Successful Startup (Wiley, 2013), Bill Aulet, managing director of the Martin Trust Center for MIT Entrepreneurship, goes beyond theory to outline the steps anyone can take to become a successful entrepreneur.

In the first article in this series on successful startups, we stressed the importance of the discovery stage, the time spent brainstorming about product and service ideas, defining potential customers, and identifying industry matches. Each is a necessary step that will help potential entrepreneurs prepare for a successful launch.

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