When consumers are in the market for a vehicle, they no doubt consider quality as one of many buying factors. Yet quality is complex in itself, encompassing design, durability, reliability, and performance. It’s anything—and everything.

At Ford, quality is defined by our customers. Our customers are why we exist; therefore, their satisfaction is essential to our success. We realize that today’s vehicle customers are educated, aware, and discriminating. They’re looking for more from their vehicles—not just style and power, but increased technology and higher connectivity as well.

Ford continues to be on the cutting edge with that technology, and although we understand we’re not perfect, we also know we’re headed in the right direction. Our customers see us as pioneers in the high-tech arena, and they love that.

How are we so sure? Because we listen to our customers. It’s a key part of our continuous quality improvement. Ford directly surveys 90,000 customers worldwide each year and talks to hundreds more in global customer clinics.

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