llegra Print and Imaging of Portage, Michigan, was founded in 1988 and has been growing by at least 6 percent annually over the past five years, despite a weak local economy. Allegra Portage is a member of the Allegra Network, a large graphic communications franchise, with more than 600 locations worldwide. In early 2008, Allegra Portage faced a potentially significant drop in sales due to continued weakening of Michigan’s economy, and other printers becoming more aggressive. Seeing an increasingly difficult environment, Brian Kaufman, Allegra Portage’s vice president and owner, wanted to stay more closely connected with his customers without adding administrative and capital expenses. He hired Survey Advantage to develop a real-time survey process tied to the completion of printing jobs and services.

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