Magline is a leading manufacturer of route distribution solutions. Back in 1947, the company was founded to “make things out of magnesium” because such products offered unrivaled strength and lightness. Magline’s first product was a modular magnesium hand truck that caught on rapidly. That was a pretty forward-thinking idea back then, and paved the way to help people do their jobs more safely and productively. Since then, the biggest change in the company has been in the role of women. 

Andrea Horner joined Magline in 1992. She has supported all facets of marketing, both domestically and internationally, including strategic planning, market research, product launches, public relations, media planning, customer engagement, channel growth, and margin analytics. After nearly a quarter century, Horner was recently named the company’s vice president of marketing. She is responsible for driving Magline’s brand strategy and revenue growth through new products and innovative marketing platforms.

Horner shared the story of her long road to manufacturing leadership success.

Thomas Cutler: What changes are most obvious in the opportunities for women since the start of your career?

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