According to Harvard Business Review and the post-Covid CMO survey, social media marketing spending saw a 74-percent lift in 2020. In addition, traditional marketing activity was projected to decline during the same time period. Digital marketing is becoming more of a budget focus for companies, and rightly so. With the pandemic, the importance of a digital focus has come sharply into view for many organizations. These same companies are looking to expand their digital growth.

When it comes to digital growth, there is no “silver bullet” to achieve the growth companies want or need in a post-pandemic world. If digital grow was easy to achieve in the digital space, everyone would do it and do it well. Anyone who tells companies that digital growth should be easy do not understand that proper digital growth requires a long-term strategy.

 …