Do you think that the speed of innovation is too fast for your customers? Or just right? Do you know how your customers feel about the pace?

I was reading about the 2015 Edelman Trust Barometer the other day and saw this finding: “More than half of the global informed public believe that the pace of development and change in business today is too fast, that business innovation is driven by greed and money rather than a desire to improve people’s lives and that there is not enough government regulation of many industry sectors.”

I’m curious how that differed by age groups, but was only able to find that “informed public” respondents were 25–64, with no breakdown by age group.

Only 30 percent of respondents believed that improving people’s lives was a catalyst for change and innovation, and only 24 percent felt that innovation was driven by a desire to make the world a better place. If you’re not innovating for your customers, for whom are you innovating? Apparently respondents felt that technology, business growth, and greed are the top three drivers of innovation.

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