In a recent article in the Dec. 28, 2014, issue of The Wall Street Journal, “Colleges Need a Business Productivity Audit,” authors Frank Mussano and Robert Iosue argue that colleges should be audited, as business are, “to identify unprofitable practices.”

Audits are the answer to structural problems when one knows nothing about process improvement. Although audits, when done well, can be helpful in identifying problems and providing single-point direction for corrective actions, they don’t normally result in a fundamental reevaluation of processes and the go-to-market strategy.

 …