Crises are hard enough in any business. In my business, a crisis advisory practice​, I see a number of ways a crisis ​can become a catastrophe with little effort​. Unfortunately, some of the behaviors that increase the odds for failure are considered by many to be “leadership.”

1. Be overly optimistic
There is a vast body of literature out there that promotes “positive mental attitude.” However, difficult problems, especially systemic ones that have been around for some time, do not correct themselves overnight just because we identify a solution. We actually need to take action. Being overly optimistic about how quickly it may take to make a change or course correction can be deadly to morale, especially when that change doesn’t happen when you say it will or becomes more difficult to accomplish than you said it would be. Having a balanced view of reality, spiced with optimism, is paramount to keeping everyone grounded in the here and now.

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