Great leaders are passionate. They possess an absolute love for what they do. In an April 2010 interview with Stephen Fry of Time magazine, Steve Jobs, CEO of Apple, observed, “I don’t think of my life as a career... I do stuff. I respond to stuff. That’s not a career—it’s a life!”

Starbucks’ CEO, Howard Schultz, concurred when he said, “When you love something, when you care so much, when you feel the responsibility... you find another gear.”

James Duke, a tobacco and electric power industrialist, enthusiastically expressed his passion. As quoted in The Change Makers, by Maury Klein (Holt Paperbacks, 2004), Duke said: “I hated to close my desk at night and was eager to get back to it early next morning. I needed no vacation or time off. No fellow does who is really interested in his work.”

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