Whitney Blackburn began her career as an art director for a visual communications company, where she built a reputation for intuitive design and creative leadership. Equipped with a passion for intelligent marketing and a deep curiosity for all things outside her comfort zone, Blackburn has spent the past five years pursuing a career within the material handling industry. Blackburn has advanced quickly and now serves as brand manager for Hytrol Conveyor Co., where she is responsible for the development and execution of inbound marketing strategies, brand identity and awareness, campaign development, trade show exhibition, and lead nurturing.

Blackburn is actively involved in the community, serving as a goodwill ambassador for the local chamber and on the board of directors for The Woman’s Discovery Center and the American Advertising Federation. She is a graduate of Leadership Jonesboro and her design work has received several awards, including more than 15 American Advertising Awards.

Thomas R. Cutler: What changes are most obvious in the opportunities for women since the start of your career?

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