From all Gallup’s data, which have been gathered from asking the whole world questions on virtually everything, the most profound finding is this: The primary will of the world is no longer about peace or freedom or even democracy; it is not about having a family, and it is neither about God nor about owning a home or land.
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The will of the world is first and foremost to have a good job. Everything else comes after that. A good job is a social value. That is a huge sociological shift for humankind. It changes everything about how people lead countries, cities, and organizations.
Job creation is the new currency of all world leaders.
For America, or any other country that seizes the opportunity, to lead the new will of the world as well as win the global war for good jobs, it will have to master 10 demands. These findings are the most important of the literally trillions of combinations of data and opinions Gallup has studied:
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