I kicked off 2015 in a big way. Isn’t that what a new year is all about? Every year is a new year to get it right—on a personal or professional level and on an organizational improvement level, i.e., employee and customer experience.

For me it was about elevating my customer-experience thinking and expanding my horizons. This was a no-brainer. I joined the executive team at Touchpoint Dashboard (TPD), the world’s first journey mapping software. I’ve used TPD for client engagements in the past, so it was exciting for me to have the opportunity to head up marketing and customer experience initiatives for this great company. After all, I have written many times about customers and employees aligning with the purpose of the companies for which they work or from which they purchase. I walk the talk.

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