A new partnership will make Muddy Boots Software’s Quickfire mobile auditing and quality assurance solution available as part of Agentrics’ GenNovation management suite.

“By offering Muddy Boots Quickfire as part of our private-label solution, retailers can now incorporate a higher level of audit control and responsiveness into the product development and launch process,” says Kieran Forsey, Agentrics vice president for product life cycle management solutions.

Agentrics provides collaboration, sourcing and product life cycle management solutions for retailers and their trading partners. Muddy Boots Software makes quality assurance and food traceability solutions for the food and agricultural industry.

“With Agentrics GenNovation, we can develop or relaunch more than 4,000 private label products each year,” says David Gregory, head of technology, food division for U.K.-based retailer Marks & Spencer. “With Muddy Boots Quickfire supporting our ‘Field to Fork’ initiative, we can better audit our primary producers to ensure the highest standards.”

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