(TÜV SÜD Asia Pacific: Singapore) -- Consumer demand for green products and services in China, India, and Singapore appears to be outstripping supply, according to independent research from TÜV SÜD Asia Pacific Pte. Ltd. in Singapore. TÜV SÜD is a global leader in testing, inspection, and certification services.

The study—the first to investigate, compare, and contrast consumer and corporate attitudes to green products, services, policies, and certifications in Asia—revealed that businesses are significantly underestimating consumer interest in and awareness of green issues (figure 1).

Figure 1: Strong interest in green issues. (From left: Singapore, India, China) 

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