(ASQ: Milwaukee) --The American Society for Quality (ASQ), the world’s largest network of quality resources and experts, is refreshing its brand to better reflect and highlight the difference quality makes in the world and the global scope of its membership. The new brand strategy, which includes a new tagline—“The Global Voice of Quality”—is designed to raise awareness of the global scope of ASQ as a quality community and to amplify quality through the commitment of millions of its diverse quality experts around the world.

ASQ chose to debut the new brand in November to acknowledge World Quality Month, along with other global and world-partner organizations. With members in 150 countries, ASQ has the opportunity to join in the celebration of the commitment and passion of quality around the globe. To find the latest quality month events, visit www.asq.org.

The new brand is the result of intensive research by and among ASQ members. ASQ analyzed member feedback on where the quality movement is headed, and what the organization should stand for.

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