(AIAG: Detroit) -- The only automotive industry event showcasing collaboration among trading partners, Automotive Industry Action Group’s AutoTech conference and exhibition returns this year with keynote and educational sessions, technical demonstrations, and an expansive exhibit floor, all united by the theme “Co-opetition: Creating Supply Chain Value.” The automotive trade conference will run Aug. 21–23, at Rock Financial Showplace, in Novi, Michigan. For the past 25 years, AIAG has applied “co-opetition”—a theory of creating and capturing value through cooperation with competition—to resolve global supply chain issues via the adoption of common business practices and interoperable business systems. Now in its 20th year, AIAG AutoTech focuses on the cooperative efforts among more than 1,400 supply chain companies actively engaged in AIAG initiatives.

“Globalization is investment-intensive and has triggered unprecedented collaboration among automotive OEMs, suppliers, and service providers,” says J. Scot Sharland, AIAG executive director. “Co-opetition is the key to our collective and future success, and it makes AutoTech and AIAG more vital and relevant today than ever before.”

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