(Booz & Co.: New York) -- Bazaarvoice and Booz & Co. have partnered to help companies develop stronger capabilities for customer centricity—or putting customers at the center of business strategy—by capitalizing on the wealth of digital information being created by and about their customers. The two companies are combining their global expertise across industries to help clients prioritize opportunities and implement best practices for advertising, promotions, product innovation, and customer experience across web, mobile, and social channels.

To gauge how well companies are using and learning from digital data, Bazaarvoice and Booz & Co. have launched the Digital Customer Centricity Profiler. The profiler will help companies pinpoint the digital capabilities of their organizations compared with those of leaders in their market and in other industries, combining Booz & Co.’s strategy and capability-building expertise with the social insights derived from the 330 billion customer conversations served from the Bazaarvoice social platform.

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