(AMACOM: New York) -- “We fulfill dreams through the experience of motorcycling.” That’s the mission statement of Harley-Davidson, which reflects the business model that drives the company. The dreams it fulfills are created by new products: motorcycles that rev up HOGs (Harley owner group members) to trade up or expand their collection. “To the untrained eye it may not be obvious, but it is the flow of new products that is the lifeblood of Harley-Davidson just as with any successful company,” says former Harley-Davidson executive and The Lean Machine author, Dantar P. Oosterwal.

In The Lean Machine: How Harley-Davidson Drove Top-Line Growth and Profitability with Revolutionary Lean Product Development (AMACOM, 2010), Oosterwal reveals the mindset and system behind the enduring success of the iconic maker of the great American motorcycle.

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