(AuthorHouse) -- To put it simply, there is no business without the customer. In any successful business venture, the objective is to keep the customer happy so that they will generate new business. In his new self-published guidebook for customer service prowess,  It is All Between Your Ears: It is all about Customer Service, while working in the fast lane (AuthorHouse), entrepreneur and grocery checkout clerk Bob van Ermel Scherer shows readers how to create the best possible relationship with customers.  

van Ermel Scherer has worked within a wide variety of professions, but his years spent working at a grocery store when times were tough, money was tight, and he was considered overqualified and too old, have been some of the most beneficial to him. In more than 11 years, he has never once encountered a rude customer in response to his behavior. Always energetic and attentive, van Ermel Scherer feels that he has found the formula for a perfect customer service record, and he wrote  It is All Between Your Ears  to prove it.  

 …