(ASQ: Milwaukee) -- In today’s challenging economy, providing quality service can be a major competitive advantage—but it can be difficult to define and measure. The American Society for Quality (ASQ) invites business professionals to register for a free webinar that spotlights how service quality measurement, data analysis, and planning can positively affect your business. The webinar, “Intro to Service Quality Measurement,” will be available on demand via the ASQ web site.

This free webinar, which lasts approximately 25 minutes, will provide a helpful overview to service quality measurement including analyzing existing data and planning specific strategies; providing means of measuring to obtain tangible and objective customer survey results; and analyzing appropriate customer data to draw conclusions and make recommendations for improvement. The tools outlined will be of value to any organization whether it is service, manufacturing, or government.

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