(Jossey-Bass: San Francisco) -- Planned serendipity is not an abstract, magical notion. It’s a practical skill. Get Lucky: How to Put Planned Serendipity to Work for You and Your Business, by Thor Muller and Lane Becker (Jossey-Bass, 2012), is the indispensable resource for anyone who wants to learn this skill and make serendipity work for them.

Read Chapter One, “Prepare for the Unpreparable” here.

Get Lucky shows businesses how to succeed by fostering the conditions for serendipity to occur early and often. The book distills planned serendipity into eight key elements:
1. Preparedness
2. Motion
3. Activation
4. Attraction
5. Connection
6. Commitment
7. Porosity
8. Divergence

The book features stories of serendipity in action at well-known companies such as Avon, Target, Steelcase, Google, Facebook, Walmart, and others.

 …