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Global Strategies for Emerging Asia

The multinational corporate guide for thriving in the Asian marketplace

Jossey-Bass
Thu, 07/05/2012 - 12:13
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(Jossey-Bass: San Francisco) -- Led by China and India, the rise of emerging Asia is transforming the structure of the global economy. By 2025, if not sooner, China will almost certainly overtake the United States to become the world's largest economy. By then, India is likely to have overtaken Japan to become the world's third-largest economy, after China and the United States. Besides China and India, Asia also includes other fast-growing economies such as Indonesia, Malaysia, the Philippines, Thailand, and Vietnam. Added together, by 2025, these developments are likely to make Asia's economy larger than those of the United States and Europe combined.

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It is clear that, for every large company, leadership in Asia is rapidly becoming critical for leadership globally. Global Strategies for Emerging Asia by Anil K. Gupta, Toshiro Wakayama, and U. Srinivasa Rangan (Jossey-Bass, 2012) brings together the latest ideas and in-depth case analyses from leading academics and practitioners to provide a comprehensive guide to succeeding in Asia.

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