(McGraw-Hill: New York) -- Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever, by Ric Dragon (McGraw-Hill, 2012) is about developing a larger social media strategy and the steps for implementing this strategy.

Drawing from such process methodologies as lean and the capability maturity model, Dragon helps you develop a social media process that is quantifiable, repeatable—and improvable. His process is based on these basic steps:
• Focus on desirable outcomes: vision, goals, objectives, and metrics
• Pinpoint the very smallest segments of your customers
• Determine the communities to which these microsegments belong
• Identify the influencers of those communities
• Create an action plan for your project
• Measure and constantly improve your efforts

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