(SAE: Troy, MI) -- James David Power III, founder of J. D. Power and Associates, will be honored at the 2011 SAE World Congress. Power will receive the first SAE International Subir Chowdhury Medal of Quality Leadership award to recognize his significant contributions affecting customer satisfaction across many different fields. The SAE awards ceremony will be held at 4:30 p.m. on Tuesday, April 12, at Cobo Center in Detroit, MI.

The purpose of the award is to heighten awareness of the benefits to society from mobility engineering through quality in engineering, design and manufacture. This serves to broaden the vision, scope, and perception of SAE International as an organization, and highlights the contribution of individuals and their innovative work in this area. The award also demonstrates the deeper scope and reach of SAE International and the mobility engineering professions to the public.

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