(Jossey-Bass: San Francisco) -- As Darwin famously observed, the beaks of each generation of Galapagos Island finches change to accommodate shifting food resources, allowing the birds to survive by adapting their capabilities to the new environment. Today’s business people should take note: In the post-crisis economy, traditional career strategies spell professional extinction, but the fluid new “gig economy” offers tremendous potential for anyone willing to adapt. Based on her popular blog and drawing on her leadership development experience, Nacie Carson explains what it takes to make it in today’s world of work.

The Finch Effect (Jossey-Bass, 2012) offers the information professionals need to earn big, achieve their potential, and remain at the top of the work food chain. The book outlines and explains five steps for ensuring professional success:
1. Adopt a gig mindset.
2. Identify your value.
3. Cultivate your skills.
4. Nurture your social network.
5. Harness your entrepreneurial energy.

The book’s foreword is written by Craigslist founder, Craig Newmark.

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