(Deloitte: New York) -- Pricing is a powerful and proven strategy for improving profitability, yet few organizations know how to do pricing well. Pricing and Profitability Management: A Practical Guide for Business Leaders (Wiley, 2010), a new book released by Deloitte, helps organizations to better understand and implement effective pricing management.

Deloitte practitioners and the book’s authors, Julie M. Meehan, Michael G. Simonetto, Larry Montan, Jr., and Christopher A. Goodin, bring decades of experience in pricing and profitability management to support their perspectives on results of pricing decision making and the need for an integrated approach.

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