(Jossey-Bass: Hoboken, NJ) -- In fast-changing business environments, firms must adapt their strategies and innovate to remain at the top. But many successful firms fail to do so. Instead, they succumb to inertia, hesitate, or stick blindly to their old strategies, until it is too late. Strategic IQ: Creating Smarter Corporations, by John Wells (Jossey-Bass, 2012)  identifies the key sources of inertia—strategic, structural and human—and provides practical advice on how they can be overcome to create smarter corporations. It is both a wake-up call for successful firms and a lifeline for firms struggling to succeed.

The ability to adapt to change is a measure of intelligence, so why do firms demonstrate such low strategic IQ? What causes inertia, and why is it so deadly? How can leaders help their firms to act more intelligently?

To successful firms: Beware! You may already be dead. To struggling firms: Have hope! It is possible to pass powerful competitors by raising your strategic, structural, and human IQ.

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