Despite rising vehicle costs and high gas prices, consumers gave the auto industry its highest perceived quality rating in a decade, according to the Quarterly Quality Report.
Compiled by the American Society for Quality, the report measured the auto industry’s perceived quality score at 87—its highest level since the second quarter of 1995. Overall quality perceptions for the industry have been historically stable, despite a number of economic challenges. There are a few stand-out brands such as the GMC division of General Motors, which experienced the highest increase in perceived quality this quarter.
The index—whose results are culled from the American Customer Satisfaction Index—found that the Buick and Cadillac nameplates are ranked alongside quality leaders such as Toyota, Honda and BMW. Hyundai had the most significant quality advances, with long-term gains of 12.7 percent over the past decade.
Consumers are also highly satisfied with their personal computers, reports ASQ. The industry made a 3.8-percent jump on the quality index, primarily due to gains by Dell Inc.
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