Using statistical techniques to optimize manufacturing processes is quite common now, but using the same approach on social topics is still an innovative approach. For example, if our objective is to improve student academic performances, should we increase teachers’ wages, or would it be better to reduce the number of students in a class?

Many social topics generate long and passionate discussions in the media and in politics. People express different and subjective points of views according to their political or ideological opinions and varied ways of thinking.

Social experimentation and data analysis can provide a firmer ground on which we can base more objective decisions.

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