What is kansei engineering? Editors Mitsuo Nagamachi and Anitawati Mohd Lokman and publisher CRC Press present two books that explore kansei engineering: Innovations of Kansei Engineering defines in detail what kansei is and its role in developing products based on the customer’s feelings, wants, and needs; and Kansei/Affective Engineering guides readers through the processes for gathering, analyzing, and applying customers’ choices to product design.

Innovations of kansei engineering

Innovations of Kansei Engineering explains this methodology and the developmental process related to designing a product. Readers learn how to construct an intelligent computer system to support new product development using the neural network model and fuzzy logic. It also addresses product quality control management and presents statistical methods of design.

• Thorough and comprehensive explanation of kansei engineering

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