(Business901: San Diego) -- The Customer Identification Program has been released by Six Sigma Marketing Institute and can be found at http://DrivingMarketShare.com. The Customer Identification Program identifies specific products and/or markets that offer an organization its best options for growth. The program enables an organization to evaluate product and/or markets using metrics such as current market share, market growth rate, and competitive intensity to assess the best targets for the organization.

Although the best value is achieved in utilizing all five components, the programs are designed so that each module is completely self-supporting. The Customer Identification Program consists of audio, Microsoft Word, Excel spreadsheets, and PDF files that contain:

• Customer identification assessment
• Customer identification assessment scoring
• Customer Identification eBook
• Market opportunity matrix
• Product market matrix
• Market opportunity matrix form
• Product market matrix form
• Customer identification audio

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