Guillermo Kopp, TowerGroup vice president for financial strategies and IT investments, will deliver the keynote address. It will be chaired by Juran Institute President and CEO Joe DeFeo; and feature addresses from Raj Shroff, CitiCards vice president for engineering and planning; Joe McCartin, National City Corp., chief information officer; and Robert Shekell ZC Sterling Corp. executive director of global services.
“Successfully Implementing Six Sigma in Sales & Marketing” will be held Sept. 7–9 in New Orleans. Key topics include the critical advances seen in tasks such as marketing collateral, new product development, lead generation and customer support; and the returns of Six Sigma in sales and marketing.
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