Six Sigma is becoming an increasingly essential practice in marketing and sales because of the revenue growth and savings that organizations experience when they apply the methodology to those functions.

It was with this thought in mind that the International Quality & Productivity Center developed a series of marketing and sales events. This year, IQPC will hold the 3rd Annual Applying Six Sigma to Sales and Marketing event on Sept. 21-22 in Chicago.

The event will include case studies from Johnson & Johnson and Xerox, in-depth examples of price assessment and sales strategies, panel discussions and network opportunities.

Attendees will also be able to learn, through interactive workshops, how to improve revenue, adopt metrics to measure customer satisfaction and evaluate price variation.

For more information, visit www.iqpc.com.

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