Joyalukkas Jewellery is one of the world’s favorite jewelers, with a retail chain of more than 70 showrooms across the Middle East, India, and Europe. The company has grown over the past two decades to become a household name for the wide range of contemporary, ethnic, and traditional jewelry it provides.

Joyalukkas commits to offering its customers the highest standards in quality and service across all of its outlets. The company identified that implementing a strong quality management system (QMS) throughout its operations was vital to being able to ensure this, and key in helping it achieve its goal of becoming a global brand by "ornamenting the world."

Upholding quality throughout expansion

Since starting with a single showroom in 1987, the Joyalukkas chain has expanded to include more than 70 showrooms (including the world’s largest jewelry showroom, located in Chennai, India) each offering 43 different brands of jewelry sourced from around the globe.

“Quality is key in every walk of our operations,” says Joy Alukkas, the company’s chairman. “Whether we are looking at Joyalukkas as a corporate entity, an employer, a service provider, or as a responsible member of society, we have identified that throughout our expansion, the quality of our systems and processes would be the key to upholding our reputation as a progressive company.”

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